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December 21, 2016

The moment you hand an invoice to a client is more than a business transaction. It is the finale, the ritual ending, and final step to the creative process involved in that individual project. It should be seen: as part of the creative process. Just like time tracking and project management, invoicing deserves the same intention…

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December 7, 2016

Capacity planning software helps you accurately estimate projects, and is essential for running a creative agency. Without it you risk falling into the project planning trap. This is when you win work, but lose money because of bad estimates. Overestimate, and your people will sit idle having finished early. You will miss out on being able to sell…

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December 4, 2016

Human capital management (HCM) is the strategy of utilizing employee focused big data to recruit, manage, and retain great employees. It’s leadership at scale, and Bric has made human capital management both accessible and possible. Human capital management isn’t a replacement for interpersonal connections. Managers and leaders are more essential than ever. Great employees have…

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December 2, 2016

Capacity planning software allows you to use data to be pro-active about future resource planning. This helps you meet the demands of tomorrow. It was originally developed to manage IT networks. Now it is now used to plan for many types of business. It applies anywhere you can use data to plan to meet future demands. It…

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August 12, 2016

Bric is for people who are building great creative agencies. Kim Mickelsen the CEO of the marketing services agency Bozell is doing just that.  Her focus in running Bozell is on strategy — as opposed to just blind creativity. She believes strategy is exactly why Bozell has produced countless successful ads since its founding in 1921, and why in the…

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July 13, 2016

Project planning fallacy — what is it? Ever notice how your boss, your co-workers, yourself, and well, everyone around you, tend to underestimate how long a project takes or costs? Maybe that new video script took a week instead of two days, or the new WordPress site went over budget by $3,000. Those working in creative agencies…

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July 8, 2016

Since the dawn of humanity, society has used honor and shame to motivate its people. Businesses around the world experiment with these human emotions when scheming up creative time tracking ideas. It’s simple. Employees don’t like to track their time. They like to create, imagine, sketch, write, and think about new ideas and projects. No…

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June 28, 2016

Employee timesheets are essential to the project planning process, employee utilization, client satisfaction, and profitability. The following is a list of time tracking best practices. Time Tracking Needs a New Purpose. Agency owners consistently bemoan how difficult it is to motivate their employees to fill out their timesheets. This is because, when framed around invoicing clients, employees don’t…

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June 24, 2016

Time tracking justifies the work of creative professionals. Employee timesheets are the golden tickets to the success of creative agencies. Done accurately and with care, employee timesheets provide valuable information for project planning and budgeting. For Agency owners. Trust your process. You hired your employees because you trust their creative processes. Using data collected from…

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June 21, 2016

Timesheets done right boils down to: do it everyday and do it right. That’s easy in theory. Employees turn in timesheets of how long they worked with notes of what work they did. From there, managers create accurate budgets. The agency has profit and success. In reality, agencies fail to maximize their profits every year, and…

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