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February 12, 2016

This article provides different ways to analyze employee utilization: rates, trends, and patterns. Providing you a foundation to use employee utilization rates to make better decisions. Employee utilization is not one dimensional. Too often it is used to put decision making on autopilot — resist this urge. It will lead to misguided decisions, and employees will…

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February 12, 2016

Your employee utilization rate is the percent of time available for work that an employee works. It is one of the most powerful tools you have to improve your agency. However, it is often misused — creating a culture that rewards long hours instead of quality work. The problem is over simplification. Using only the basic…

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February 12, 2016

Owning a advertising agency means you make money selling an inventory of hours and skills. Yet most advertising agencies don’t know how much time their employees spend working on projects. If you want to succeed you need to know your employee utilization rate. Your employee utilization rate tells you how your employees are spending their…

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