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March 21, 2017

Writing a project proposal is stressful. You invest time and brainpower for a chance to win. You want every advantage possible. Your business may stack up equally to competitors in all other areas, but if your proposal format is lacking style and tact, you may be tossed to the side. Keep your content focused on your…

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March 7, 2017

The Creative Brief in the project planning process A creative brief is an ebook, powerpoint, webinar, or document that succinctly explains the creative work that you or your agency will do for a client. Sometimes the client creates the brief; sometimes it’s your agency. However, developing a brief works best as a collaboration. Remember: creative work…

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March 3, 2017

In the creative, genius-competitive, “our-ideas-are-more-trendy-than-yours” marketing agency world, the ability to write a coherent, unique, and polished project proposal can mean the life or death of your agency. Project proposals are usually requested when clients are deciding between a few different agencies, which gives them a highly competitive nature. Say the wrong thing, and you’re…

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